Understand the Business and Its Goals
Business Analysis: Understand the nature of the business, its products or services, target audience, and competitors.
Define Objectives: Set clear goals for the website – such as increasing sales, generating leads, enhancing brand awareness, or providing information.
Identify the Target Audience
- Demographics and Psychographics: Identify the age, gender, location, interests, and online behavior of the target audience.
- User Needs and Preferences: Understand what the audience expects from the website in terms of content, functionality, and design.